Fyfe Family Eggs

To create a differentiated free range eggs brand which is grower endorsed and competitive in an ever growing environment. The challenge was to capture the Fyfe family’s commitment to ethical farming and their legacy, while simultaneously appealing to modern consumers who are health-conscious and attuned to branding. The Fyfe family story was brought to life, emphasizing the care and consideration given to each egg and helping narrate the free-range story.